How taste evolves with age ?

What we enjoy drinking or eating at age 10 is often very different from what we prefer at 30 or 50. Our tastes change over time, as do our tolerances. But why is that? Is it simply a matter of maturity, or are there deeper reasons behind this evolution of the palate?

From childhood, we have thousands of highly sensitive taste buds, especially responsive to sweetness. That’s why children often prefer sweet and gentle flavors.

As we age, some of these taste buds become less sensitive, and our perception of taste slightly decreases. In return, we develop a higher tolerance and a growing appreciation for more complex flavors like bitterness, acidity, or spice.

Taste is also closely tied to emotional memory. A scent or flavor can trigger a specific memory for one person, or evoke a certain atmosphere for another. As we grow older, our palate becomes richer, and our preferences more balanced, less driven by impulse.

This is why many adults lean toward less sugary drinks with more refined flavors such as spices or bitterness.

A sugary industrial cola might be a favorite for a 12-year-old but feel overwhelming to a 35-year-old. On the flip side, a less sweet drink can offer more lasting enjoyment.

So where does DAGHE come in?

At DAGHE, our recipes are designed to follow this evolution of taste. Less sugar, more natural ingredients, and refined flavors. That’s how we meet the expectations of those seeking a more authentic and subtle way to drink.